Cryptocurrency takes center stage again as Eminem steps into the spotlight as the latest spokesperson for Crypto.com, defying the controversies surrounding celebrity endorsements in the crypto realm. This surprising move follows a wave of scrutiny aimed at celebrities accused of promoting cryptocurrencies without disclosing financial incentives. Eminem assumes the role previously held by Matt Damon, who featured in a Crypto.com ad back in 2022 with the slogan “Fortune Favors The Brave,” a tagline now reprised in a new advertisement narrated by Eminem himself, recently shared on his Twitter account. The ad made its debut during Saturday's Lakers NBA playoff game at the Crypto.com Arena in Los Angeles.
In tandem with his new partnership with Crypto.com, Eminem tantalizes fans with hints of his upcoming album, slated as the successor to 2020’s "Music To Be Murdered By." Titled "The Death of Slim Shady (Coup de Grâce)," the album's promotion kicked off during the NFL Draft broadcast, held this year in Detroit.
